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Heat Transfer Market: Demand Analysis
Source:ZS Machinery Time:2016-08-16 Click:1133 Times
Demand for heat transfer printing has grown steadily, and the reasons are structural rather than seasonal.
Customisation. Consumers expect personalised products. Digital transfer printing makes a one-off piece economically viable in a way that screen printing never could.
Synthetic fabrics. Polyester and its blends now dominate sportswear, activewear and home textiles – exactly the fabrics transfer printing suits best.
Environmental pressure. Transfer printing uses no water in the printing stage and produces no wash-off effluent. As water and discharge costs rise, that advantage grows.
On-demand production. Brands increasingly hold less stock and reprint more often. Short, repeatable runs favour digital transfer over screen printing.
For a buyer, the implication is that capacity in short-run printing is where the demand is, and where the return on a transfer line is easiest to justify.
